Campaign Launch Workshop
Monday, May 20, 2019
North Central Texas Council of Governments
William J. Pitstick Executive Board Room
616 Six Flags Drive
Arlington, TX 76011
1:30 pm – 4:00 pm
Register by May 15, 2019 at https://www.nctcog.org/envir/events
Topics covered during the workshop will include:
Regional Educational Campaign Pitch Webinar
- Project Overview,
- Key Findings and Recommendations,
- Educational Campaign Implementation Plan,
- Step-by-Step Walk Through of Campaign Assets, and
- Project Monitoring and Next Steps
For the Educational Campaign component of this project, Burns & McDonnell and The Recycling Partnership have been working to create a harmonized collaborative awareness campaign. The region will lead the charge in the first phase (May - August 2019) with paid social, digital, and print ads. Concurrently, local programs can follow the same guidance documents to use the grab-and-go and customizable messaging assets to amplify the messages.
The presentation of the strategic approach to address contamination regionally and the direction of the messaging and the audio recording of this presentation can be found at the links below:
While the specific steps are not yet spelled out, The Recycling Partnership is requesting that local programs provide comments and strategies on how they can use their channels to support the messaging in the first phase and beyond. Local communities will have access to social media posts, videos, customizable print files for mailers and bill inserts, and artwork for ads and editorial blocks.
Please send any comments and suggested strategies to Elizabeth Schussler (email@example.com
) by close of business, Monday, April 15, 2019.
Regional Educational Campaign Deliverables Questionnaire
The Recycling Partnership is in the process of developing the educational campaign materials. Please reivew the project overview slides and complete the short (5 question) survey by close of business, Friday, April 12, 2019 in order to help The Recycling Partnership gain a better understanding of your preferences and limitations in order to create materials that are well suited and highly adoptable for your community.
Additonally, please share this survey and associated slides with your communications departments in order to help us identify any problems with the campaign in advance of the May 20, 2019 Campaign Launch Workshop. Multiple individuals from each entity may complete the survey - the more information received, the better!